One of the most overlooked sources of useful keyword data is located right inside your own website statistics.
If you take a close look at patterns of use among web site visitors, using common web log analysis programs such as Webalizer, Analog, or AWStats, you will discover some useful keyword indicators for your web site.

It is very revealing to determine which search engines website visitors have come from and (more importantly) the keywords people have used to arrive on the site.

Knowledge of unexpected keyword terms gives web marketers a stronger sense of their target market. Website statistics can reveal many keyword secrets such as seasonal shopping trends and loosely-related keyword themes that visitors have used to arrive on your site.

There are two easy steps to examining a keyword that appears in your web stats:

# Type the keyword into search engines and see what position your website holds for that specific keyword or phrase. An alternative to typing these keywords by hand is to use a program such as I! Alert.

# Drill into these words using a service like wordtracker or Icon Interactives keyword suggestion tool.

'KEY' COMPETITORS

Search engine optimization is a process of becoming equal to and finally better than the website ranking of your competitor. One of the methods of doing this is to examine the meta-keywords and meta-descriptions of your competitors.

Your competitor is any website that challenges you for keywords that are important to your business model. It is possible to discover amazing new keywords in the website source code of your competitors.

When you exam the meta-keywords of your competitors, you should perform the following steps:

# Drill down into these keywords using wordtracker or our free keyword suggestion tool. You may find adjacent industry keywords that your competitor has not discovered.

# Find out which keywords your competition ranks highly in and add more content and better meta-tags that synchronize with your content. Keyword density is the number of times the keyword in question appears in your website.

You need to fine tune your competing web page to be equal to and finally better than your competitor for the keyword in question.