This morning as I got out of bed, I found myself thinking about my life as a network marketer. When it came to analyzing the vast differences between my successes and my failures, the first thing that popped into mind was lead quality.

When a marketer purchases leads from another person, he or she really has no idea where these leads are coming from. This means you are giving up a large amount of control over your leads. After purchasing the leads, you are left with little information about those leads. You know very little about how these leads came about. The two things you do know is:

1. They are leads
2. They want more information on home businesses

This is all you really know about the leads you have bought. You have no idea how they came to fill out the form that made them leads in the first place. You have no idea what the form consisted of, when they filled out the form or how many other marketers got the same leads as you did. Most lead companies will give you a general idea of how they got the leads, but in the end, it is up to you to make the decision of whether you trust them or not.

To be honest with you, this concept made me wary of the whole process. To be honest, without having the above information, I had no real way of knowing what they expected of me or what I expected of them. Another aspect of lead companies is, now and then, one may find themselves out of business. This leaves you with the prospect of rushing around hectically to find a different lead company who will possibly have a completely different lead generating method.

If you do not purchase leads, you will have to find a way to generate leads yourself. This means more work for you. However, there are a great many benefits that come with generating your own leads. It is my opinion that, as a network marketer, generating your own leads is far more fulfilling and promising than purchasing leads.

Why you may ask?

You see, when you generate leads on your own, you will know where these leads come from, what type of form they were required to fill out, the costs of these leads, when they filled out the form and, probably most important, that no one has these same leads. When you generate your own leads, there is only one person that has them and that is you.

Generating your own leads allows you the comfort of knowing exactly why the leads filled out your form. You already know what expectations they have from you because it was you that set them. This will leave you with the knowledge of exactly what your leads want and what you expect from them as well.

By filling out your form and opting in to become a lead, they are asking you for more information about your home business and nothing more than that.

A great thing about generating your own leads is that you have full control over every aspect of your growth and potential. It is entirely possible you can determine how many leads you can generate in relation to the time and cost that is involved with the process. Furthermore, you will also be able to determine how many of these leads will transform into a new team member for your business.

If anything has caused an improvement between my successes and failures as a network marketer, it is generating my own leads. It is something you will definitely want to consider.