You have put too much time and money into your business to take it for granted. But, that is exactly what most of us do when it comes to what is dollar for dollar your most powerful marketing tool, your business card.

A typical business card has name, address, phone number, fax, and email? Guess what? Nobody cares! When it comes down to having to contact you
your prospective customer will find a way. But you havent even given them a reason to do business with you yet and you are already set to close the deal. You havent conveyed why they should do business with you, what benefit they will receive from doing business with you, why they should do business with you vs. your competition, or why they should trust you.

All anyone wants to know is what you can do for him or her and how he or she will benefit from doing business with you. Period. Does your business card convey that message? The answer is probably no. If a prospect cant look at your card and tell you exactly what you do, why youre better than your competition and what benefit they will receive by doing business with you, then its not doing its job. Fire it!

There are two types of people that are going to get your business card. Those that you give it to, which means that you might have 60 seconds to introduce yourself, introduce your business, tell them the benefits of doing business with you, and build trust. The second type of person is he or she that receives your card down the line and doesn't know you from Adam (or Eve). Youre not there to do the talking so you have to depend on seven square inches to generate new business for you. Can you depend on your business card to do that? You can if you have a custom designed full color business card. Not a card designed using a template that makes your business look generic, a custom designed full color business card that makes your business unique.